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Education
Bachelor of Arts in Technical Journalism (Colorado State 1990)
Kaiser High School (1986)
Lois Manin is in her fourth year as director
of Sports Media Relations. Her primary responsibility is managing
the overall operations of the office, which includes handling
policies, procedures and budgets; composing and enforcing strategic
plans; and overseeing publications and the Athletic Department's
internet homepage. She also serves as the primary media contact
for the Athletic Department as well as its 18 intercollegiate
sports programs. |
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Sports Media Relations Director Lois Manin |
The Sports Media Relations Office at the
University of Hawai'i is more than a liaison between media outlets
and the Athletics Department. It plays an important role in the
overall success of UH Athletics.
Since 1970, the Sports Media Relations Office
has served as the central location for the dissemination of information
of every intercollegiate sports program at UH. The office's primary
function is to provide local, national and international media
with up-to-date, accurate and timely information to cover UH Athletics.
Through positive and accurate coverage, the University's sports
programs can reap the rewards of national attention, a facet important
in UH Athletics.
"Our geographical location puts us
at a disadvantage, especially in recruiting," Sports Media
Relations Director Lois Manin said. "Our scores and results
don't make Mainland deadlines because of the time difference,
so it's very difficult to create awareness to recruits on the
Mainland."
As part of her plan to help level the playing
field, Manin, along with UH administrators, chartered the department's
first Internet homepage, which features information on all of
the University's intercollegiate sports programs. The nationally-acclaimed
website also posts results, schedules, and players and coaches
biographies, which is updated daily by one of the first full-time
internet specialists in collegiate sports.
UH Athletics has consistently filled the
airwaves and pages of every local media outlet. Dailies, weeklies,
student newspapers, radio and TV stations, magazines -- UH Athletics
continue to invoke interest on the local scene.
In addition to receiving daily local coverage,
the Rainbow men and women have made headlines in major national
media outlets, including ESPN, CNN/SI, USA Today, Sports Illustrated,
Inside Edition, PrimeTime Live and American Journal.
"We've implemented a grassroots effort
to gain national attention for our sports programs and it's starting
to pay off," Manin said. "I think people are starting
to recognize the fact that there's a Division I Athletics program
in the middle of the Pacific Ocean that can compete with the rest
of the nation."
The Sports Media Relations Office also houses
the history of all the athletic programs through the collection
and storage of up-to-date statistics and information on all past
and present student-athletes, coaches, administrators, and staff
members. Information can be accessed quickly and easily from the
office's archives.
Another major component of the Sports Media
Relations Office is the production of media guides. Filled with
statistics, player information and staff biographies, these media
guides serve as a vital source of information for the media and
in recruiting.
"We have made a solid commitment to
improve the quality and timeliness of our publications,"
Manin said. "The staff has been working long and hard to
help improve in this area. We've come a long way."
Because of the various responsibilities
the Sports Media Relations Office has to deal with on a daily
basis, Manin has helped devise a Strategic Plan to keep the staff
focused on both short- and long-term goals. Her goal is to keep
the office functioning at its peak level of production in the
constantly changing environment.
"The creation and implementation of
our Strategic Plan has provided a solid foundation for the office
to build on," Manin said. "With it, we know where we've
been, where we are and where we are headed. It serves as the Bible
to all our decision-making."
Along with full-time staff members, student
assistants contribute to the overall operation of the office.
These student writers, clerks, interns and photographers play
an important part in the office's success and, in turn, gain experience
in a working environment.